Public communications associated with officer-involved shootings/deaths & ensuing protests, deaths in custody, and mass casualty incidents have changed dramatically in the past several years. Using real-world examples, including the Jacob Blake shooting in Kenosha, WI, a high-profile OIS that made national news, learn the dos and don'ts of sharing information publicly. The presentation will also cover the police media response to the Waukesha, WI Christmas Parade Massacre, which includes the Presenter crafting the media strategy during the deadly incident and the continued messaging as the media turned their focus to law enforcement and "Who's to blame?"

With more than 35 years' experience, Anne E. Schwartz is a best-selling author, award-winning print and broadcast journalist, and an internationally recognized trainer and advisor on strategic communication and public relations practices for Law Enforcement, Prosecutors, Tribal Police, Fire/EMS, and others in Criminal Justice and Public Safety. With hundreds of presentations and training sessions internationally, Anne has a unique background as a subject matter expert in providing communication strategies to the public sector in officer-involved deaths, civil unrest, and mass casualty incidents. She provides counterterrorism training to foreign governments on using strategic communication to combat violent extremism.