Willis, Brian
Excellence in Training

Excellence in Training is a comprehensive program of advanced tactical mental preparation strategies, tactics, techniques and philosophies proven to enhance law enforcement training. The seminar will inspire trainers to think differently about the way they design and deliver training. The goal is to help good trainers become great trainers, and great trainers to deliver awesome training. The strategies covered in this program have been researched, utilized and refined over the past 26 years by Brian Willis, a veteran law enforcement officer and trainer. This program is specifically designed for law enforcement trainers. Key strategies covered in this seminar include:

  • The two filtering questions and three guiding principles of Excellence in Training
  • The mind: Roles, responsibilities and programming of the conscious and subconscious mind and how that applies to training
  • Embrace the Suck: Finding the good in the challenges and obstacles experienced by all trainers
  • Training with imagination and emotion: What is it and why is it important?
  • The power of questions
  • Imagination: A key element in effective tactical preparation
  • Videos in training: Is there a better way to use them?
  • Words matter
  • Context versus stress in training
  • The key to more effective debriefings

    This dynamic and interactive seminar will challenge and inspire students to think differently about the way they conduct all aspects of training. It will provide them with simple but powerful strategies to employ immediately in training programs, at no cost to the agencies. These strategies have been proven to enhance the competence and confidence of the officers trained.

  • Brian Willis - Bio
    Brian Willis is recognized throughout North America as a thought leader, a catalyst for change in the law enforcement profession and a man with many questions. He operates Winning Mind Training, a company dedicated to help the men and women of law enforcement Embrace the Suck, focus on What's Important Now and Dare to Be Great.

    Willis was a full-time police officer for 25 years and has over 26 years of law enforcement training experience. He is the recipient of the Law Officer Trainer of the Year award and a Lifetime Achievement Award in recognition of his contribution and commitment to Officer Safety in Canada. He serves as the Deputy Executive Director for the International Law Enforcement Educators and Trainers Association (ILEETA). In addition to his work with law enforcement professionals, he has served as a mental preparation coach for athletes from a variety of sports including two Olympic athletes.