It is easy to get caught up in the negativity of today's media and the rhetoric from the small, but very vocal special interest groups who would like people to believe the lie that all cops are thugs, racists and murderers. You have a choice however, you can:

a) Embrace the Suck, Find the Good and Dare to be Great, or

b) Allow the suck to embrace you and become one of the whining, sniveling malcontents you always complain about.

As a tactical officer you are a role model to others in your agency, your community and the law enforcement profession so it is critical that you choose to Embrace the Suck and Dare to Be Great.

Dare to Be Great is a philosophy focused on growing the courage to embrace excellence, punch mediocrity in the mouth, say no to the status quo and strive for greatness in your life, your training and your agency. Greatness is a choice you have to make every day and a life long journey. This seminar will give you tools and strategies to help you on that journey as well as challenge you to think differently about greatness and what it means to Dare to Be Great.

Brian Willis is recognized throughout North America as a thought leader, a catalyst for change in the law enforcement profession and a man with many questions. He operates Winning Mind Training, a company dedicated to help the men and women of law enforcement Embrace the Suck, focus on What's Important Now and Dare to Be Great.

Willis was a full-time police officer for 25 years and has over 26 years of law enforcement training experience. He is the recipient of the Law Officer Trainer of the Year award and a Lifetime Achievement Award in recognition of his contribution and commitment to Officer Safety in Canada. He serves as the Deputy Executive Director for the International Law Enforcement Educators and Trainers Association (ILEETA). In addition to his work with law enforcement professionals, he has served as a mental preparation coach for athletes from a variety of sports including two Olympic athletes.